In addition to being a full-time Real Estate Broker, James (Jim) LaMattery has been an instrumental community activist since 2014. In February of that year, the Morena Blvd Station Area Planning Study was released to the Bay Park, Bay Ho and Overlook Heights neighborhoods.

Realizing the residents’ need for engagement and education in the City of San Diego Planning Department proposals in the Study, Jim set to work with hosting community meetings teaching the basics of the planning process and creating online resources neighbors could use to protect their interests. 

Out of these efforts the community action group, Raise The Ballon was created along with its parent website and two ancillary websites, Bay Park and Understand The, of which Jim is the creator and editor. 

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